Birthday Party Project
This nonprofit believes all children should have a joyful experience regardless of their circumstances. This nonprofit helps homeless youth and aims to create and bring a level of normalcy to the day-to-day by not letting milestones go unnoticed. Their mission is to acknowledge the lives, dreams, and birthday wishes of children who wouldn’t otherwise be celebrated.
Objects of birthday celebrations were merged with objects of need. Money was the chosen object of desire and was used to replace the liner of a birthday cupcake. This created a call to action as it represented the importance of celebrations and that it wouldn’t be possible without them.
Awards:
2022 Richmond Ad Show | Bronze Medalist